Marketing services for BC and Alberta businesses
Everything I can build and run for you.
Strategy comes first, then every channel gets a specific job. Here is the full list of work I can plan, lead, or build and run for your business, online and off.
I use whatever works, online and off.
Brand building isn’t just digital. Over 25 years, I’ve seen a well-placed lawn sign, a smart sponsorship, or one good news story do more for a local business than a year of ads.
The real magic happens when traditional and digital work together, each one making the other more effective. That’s the mix I build for you.
Sponsorships and community partnerships
A smart sponsorship or community partnership puts your name beside causes people care about. I find the right match and negotiate the deal so you get real value, not just a logo on a banner.
Signs, print, radio and direct mail
There’s a reason lawn signs pop up every spring. Signs, door hangers, print, and direct mail build familiarity in a neighbourhood fast, especially for home services and local retail.
Earned media and PR
One good news story can do more for your credibility than months of ads. As an Accredited Public Relations Practitioner, I write and place press releases and build relationships with local media.
Connected TV and display
Connected TV puts your commercial on the streaming apps and smart TVs Canadians watch every evening. Targeted display and social keep you in front of the right people on the sites and apps they already use.
Google Ads, SEO and AI search
When people are ready to buy, you need to be there. I run Google Ads, build SEO that lasts, and optimize for GEO so your business shows up in AI answers from ChatGPT, Gemini, and Google’s AI Overviews.
Websites, tracking and lead follow-up
None of it matters if leads slip through the cracks. I set up the website, tracking, and follow-up systems that turn interest into booked appointments, including instant text replies to new leads.
Kind words from clients.
“I’ve had Jennifer running Google ads for me using AI technology for a couple years now, it’s nice not having to focus on my ads, because Jennifer has it under control… If you want a good site that converts visitors to customers, Jennifer is your source!”
Lane“She met with us on numerous occasions to brain storm and come up with a great new Brand for our team. From creating a logo, website to social media and researching cost for signs, cards and even unique Marketing ideas that set us apart from the rest. Jennifer was amazing!”
Crush Real Estate Group“Jennifer was very professional and creative with my marketing challenges. The results were amazing and I will definitely be using Taylormade Ideas in my next business marketing plan.”
AdamKonanz Chiropractic
“With Jennifer’s help and ideas I am able to bring my business branding to a whole new level with a fresh new start. I highly recommend using Jennifer’s experience for any business start up or re branding.”
Malcolm Kehr“Jennifer is very knowledgeable and gets the job done efficiently!”
MichelleGlow Skincare Clinic
Marketing services, answered.
What is Connected TV advertising?
Connected TV advertising, often called CTV, places video ads on streaming apps and smart TVs instead of traditional broadcast channels. Ads are targeted by location, household interests and viewing habits, so local businesses can be on TV without paying to reach an entire market.
How does PR help a small business?
Earned media puts your story in front of people through sources they already trust, like local news, radio and community publications. One good story can build more credibility than months of ads. As an Accredited Public Relations Practitioner, I write and place press releases and build relationships with local media.
What is the difference between SEO and GEO?
SEO helps your business rank in Google’s search results. GEO, or generative engine optimization, helps your business get mentioned in AI answers from tools like ChatGPT, Gemini and Google’s AI Overviews. I build both, because more customers now start with an AI answer before they ever click a link.
Do you manage Google Ads?
Yes. I set up and manage Google Ads campaigns, including keyword strategy, ad copy, landing pages and conversion tracking, and I report on leads and cost per lead rather than just clicks. If paid search or social ads are all you need, TaylorMade Digital can manage them on their own.
Are lawn signs, print and radio still worth it?
Yes, especially in smaller markets and for home services and local retail. Signs, door hangers, print and radio build familiarity in a neighbourhood quickly, and they make your digital ads more effective because people already recognize your name.
Can you run all of this for me?
Yes. I can plan the mix, lead your staff and agencies, or build and run the work myself. Most clients use a combination, and you can change the level of support as you grow. Get in touch to talk about the right mix for your business.
Does your brand still suit your business?
Answer six quick questions and get a personalized recommendation on whether you need a fractional CMO, a rebrand, or a brand-building program. It takes about three minutes.