Branding and marketing case studies from the Okanagan, BC and beyond
The Idea Files.
Twenty-five years of launches, rebrands, campaigns, and community wins. Every one of them was built for the business in front of me, so no two look alike.
Parkers Chrysler & Discovery House
Parkers Chrysler in Penticton wanted to build its brand in the community. I connected the dealership with Discovery House, a local recovery non-profit, and built a sponsorship partnership backed by events and PR.
A partnership that continues today, starting with a sponsored community event, a fundraising sales event, the largest single donation in Discovery House’s 11-year history, and a wave of positive media coverage.
Crush Real Estate Group
A husband-and-wife real estate team needed a brand built from scratch.
A new brand, logo, website, and social presence, plus signs, cards, and ideas that set them apart.
Vampt Beverage
I built the launch marketing plan for Vampt, a premium ready-to-drink beverage brand entering a very competitive category, and worked hand in hand with the sales team to make sure they had what they needed to sell it.
Brand awareness and equity built from launch day, with marketing and sales working as one team.
“Her understanding of the complexities of a new product launch, combined with her ability to build brand awareness and equity with a marketing plan was impressive.”
Terry Vandever, sales leadership on the Vampt launch
Decorrestore
The business was relying on print advertising with no clear way to see what was working.
A full move to digital, with every lead tracked and every dollar accounted for.
Micah Hudson, Skaha Realty Group
Micah needed to stand out in a busy South Okanagan real estate market. I drew out what makes her different, like the professional photography, complimentary staging, and downsizing services few competitors offer, and built her brand around it.
A new brand and tagline, “You Deserve the Micah Touch,” that Micah credits with growing her business.
“She listens and brought a fresh creative concept for my business and branding.”
Micah Hudson, REALTOR, Skaha Realty Group
OnZi Wines
A new Summerland sparkling wine needed an identity and website worthy of its launch.
We worked hard to capture the essence of OnZi’s sparkling wines.
“I tried a couple other branding agencies before finding Jennifer. She just got my vision immediately!”
OnZi Wines
Power Vac
For several years, I created and managed all of the company’s digital marketing, turning their objectives into strategy and tactics.
A trusted outside marketing lead, described as a valuable member of any company’s marketing team.
Norvan Consulting
A consulting firm needed a brand and website that matched the calibre of its work, with a message built around empowering meaningful change.
Brand identity · Logo design · Website
WK Group LLP
A Chartered Professional Accounting firm with offices in West Kelowna and Osoyoos needed a brand and website that matched the personal service they are known for.
Brand identity · Logo · Website
ABK Restoration Services
A restoration company needed a brand as dependable as the work they do.
Brand identity · Logo designBrands I’ve built.
From a boutique law firm to a sparkling wine, every identity started with the same question: who are you, and why should anyone choose you?
Built by a marketer, not just a designer.
Every site I build is designed to be found on Google and to turn visitors into customers, because a pretty website that nobody finds isn’t doing its job.
A medical aesthetics site with free consult booking built right into the page, so visitors can book the moment they are ready.
A new identity and website with one clear first step for visitors: it starts with a conversation.
A chartered accounting firm site built around personal service across its West Kelowna and Osoyoos offices.
A local self storage site with online rentals and pages built to rank for storage searches in Penticton.
A manufacturer site with location pages, railing styles, and a quick path to a free quote.
Let’s start your Idea File.
Book a free 60-minute call and tell me what you’re working on. Whether it’s a launch, a rebrand, or a business that’s ready to grow, we’ll figure out the right next step together.