Fractional CMO and part-time marketing director for BC, Alberta and Canada
A fractional CMO, made to measure.
You need someone senior steering your marketing, but a full-time executive isn’t in the budget. That’s exactly where I come in. You get 25+ years of strategy, leadership, and hands-on know-how for a fraction of the cost.
I work hourly or on a monthly retainer, with no salary, no benefits, and no long-term hiring risk.
Based in the Okanagan, serving BC and Alberta
25+ years in marketing, PR & brand strategy
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your business part time, usually for a set number of hours each month.
You get the strategy, leadership, and accountability of a chief marketing officer without paying a full-time salary. I set the direction, lead the people doing the work, and when it makes sense, I roll up my sleeves and do it myself.
Think of it as having a seasoned marketing boss on your team for exactly the hours you need, and not a minute more.
Fractional CMO or part-time marketing director?
In practice, they’re the same role. A fractional CMO, a part-time marketing director and an outsourced CMO are all senior marketing leaders who work with your business part time, for a set number of hours each month.
Larger companies tend to say fractional CMO, while many small and mid-sized businesses in BC and Alberta look for a part-time marketing director. Either way, you get one experienced person who owns the plan, leads the people doing the work, and answers for the results.
Fractional CMO, part-time marketing director, fractional marketing director, part-time CMO, and outsourced CMO. An interim CMO is slightly different, because it usually means a full-time stand-in while you recruit a permanent hire.
Does this sound like your business?
You’re spending on marketing, but you can’t see a clear return.
Your team or your agency needs real leadership and direction.
Every channel is doing its own thing, with no plan tying it together.
You’ve tried AI tools and DIY fixes, and you’re tired of guessing.
You’re launching, rebranding, or moving into a new market.
You’re ready to expand into the United States.
If you have a real business, a real marketing budget, and nobody senior steering it, we should talk.
Book a free intro call →Executive thinking, without the overhead.
I’ve led marketing for startups and for $100M+ brands. Here’s what that experience looks like when it’s working for your business.
A real strategy, not guesswork
You get a marketing roadmap tied to your business goals from day one, built to drive leads, sales, and long-term growth.
Leadership without the politics
I step in to lead your staff or agency partners, keeping everyone focused, efficient, and pulling in the same direction.
Smarter spend, bigger impact
I look at your whole mix, from SEO and PPC to programmatic and social, then cut whatever isn’t pulling its weight.
Brand positioning that sticks
Whether you’re entering a new market or leveling up, we’ll sharpen your voice and message so people remember you.
Metrics that matter
You’ll finally have clear KPIs, dashboards, and reporting that show what’s actually driving results, and what isn’t.
Customer journeys that convert
From the first click to the repeat purchase, I fine-tune every step so more of your prospects become customers.
Cross-border know-how
If the U.S. is your next move, I bring the strategies, tools, and experience to help you get there with confidence.
The full toolkit
Sponsorships, PR, lawn signs, Connected TV, SEO, and more, all working under one plan.
See everything I do →Everything a CMO does, sized for your business.
Marketing strategy
Annual and quarterly roadmaps with clear KPIs, so everyone knows exactly what we’re aiming for.
Team oversight
Direction for your internal team and outside agencies, with one plan and one set of priorities.
Hands-on execution
When it makes sense, I do the work myself, from SEO, PPC, and email to programmatic, social, and PR.
Budget planning
Channel-by-channel budgets and cost-per-acquisition targets, so every dollar has a job to do.
U.S. expansion support
Market-entry and localization strategies for Canadian brands that are ready to head south.
Reporting & accountability
Plain-English dashboards and monthly reviews that show what’s working and what we’re changing.
AI tools are cheap. Your time isn’t.
I get it. Every week there’s a new AI tool promising to write your ads, build your website, and run your social media for twenty bucks a month. It feels like a smart way to save money.
But by the time you’ve poked around, watched the tutorials, and learned what not to do the hard way, I could have had your analytics, creative, campaigns, and strategy set up and running. I use AI every day. A tool without the big picture just helps you make mistakes faster.
I work hourly or on a monthly retainer, whichever suits your business best. Either way, you get senior leadership and only pay for the time you actually need.
Your first 90 days, stitch by stitch.
Every business is different, so we’ll tailor this to yours. But here’s what the first three months usually look like.
The intro call
We spend an hour talking about where you are and where you want to go. If I’m not the right fit, I’ll tell you, and point you somewhere better.
Measure
I audit your marketing, website, tracking, and spend, then fix your analytics so we’re working from real numbers.
Draft
You get a clear strategy and roadmap, plus quick wins we can act on right away while the bigger plan takes shape.
Tailor
We launch the plan, I lead your team or agency, and monthly reporting begins. From there, we refit every quarter.
How a fractional CMO compares.
You’ll always know what you’re paying for before the work begins. We agree on a monthly block of hours sized to your goals and budget, and we adjust it as you grow.
Comparing your options? Read my guide to choosing a fractional CMO in BC, including 2026 cost ranges, the questions to ask and the red flags to avoid.
Take your Canadian brand into the U.S.
Breaking into the U.S. market takes more than switching your ads to American dollars. I help Canadian businesses plan their market entry, localize their message, and build the campaigns that win over a whole new audience.
Talk about U.S. expansion →A partner, not just a marketer.
“Jennifer is more than a marketer, she’s a partner. She has a sophisticated knowledge of digital strategies that drive results with a lengthy list of success stories to back it up.”
Scott Gillard“Jen has been an integral part of my external team for several years, playing a key role in the consistent growth of my business through her valuable insights and ongoing support.”
Shawn Turcotte“She is very skilled at understanding our objectives and converting them into successful strategies and tactics to accomplish them. I believe she can be a valuable member of any company’s marketing team.”
Sam Elia, Power VacQuestions I hear most.
What does a fractional CMO do?
A fractional CMO sets your marketing strategy, builds the plan and budget, leads the people and agencies doing the work, and is accountable for the results. The difference from a full-time CMO is that you only pay for the hours you need.
How much does a fractional CMO cost in Canada?
I work hourly or on a monthly retainer, and the rate depends on the scope of work. We agree up front on a monthly block of hours, so there are no surprises and you only pay for the time you actually need.
How many hours a month will I need?
It depends on your goals and how much hands-on work you want me to take on. Some businesses need a few hours a month of strategy and oversight, while others want me leading and executing across several channels. We’ll figure out the right amount on our first call.
Can you work with my existing team or agency?
Yes, and many of my clients do exactly that. I give your team and agencies clear direction, set priorities, and make sure everyone is working from the same plan and the same numbers.
Will you do the work yourself or just advise?
Both. I can stay at the strategy level, lead the people who do the work, or roll up my sleeves and execute it myself. Most clients use a mix, and we can change it as your needs change.
What’s the difference between a fractional CMO and a marketing consultant?
A consultant usually advises on a specific project and hands it back to you. A fractional CMO takes ongoing ownership of your marketing, sets the strategy, leads the people doing the work, and is accountable for the results.
How quickly will I see results?
You’ll usually see quick wins within the first couple of months, like accurate tracking and better-performing campaigns. Brand building and SEO take longer to build momentum, but they keep paying off long after the work is done.
Do you work with businesses outside BC?
Yes. Most of my clients are in British Columbia, especially the Okanagan Valley, and I also work with businesses in Alberta, including Calgary, Edmonton and Red Deer. I work remotely with established businesses across Canada and help Canadian brands expand into the United States.
Is a fractional CMO the same as a part-time marketing director?
Yes, for most businesses the two titles describe the same role: a senior marketing leader who works with you part time. I set the strategy, manage the budget and the people doing the work, and report on results, just as a full-time marketing director would.
Do you meet with clients in person?
Yes. I meet clients in person across the Okanagan, including Kelowna, Penticton, Summerland and Vernon, and I work by video with businesses in the rest of BC, Alberta and Canada. See how I work with Okanagan businesses.
Let’s tailor a plan for your business.
Book a free 60-minute call. We’ll talk about where your business is, where you want it to go, and whether a fractional CMO is the right way to get there. No pressure and no pitch deck.