Jennifer Taylor, APR: founder and fractional CMO, Okanagan Valley, BC
Meet Jennifer Taylor.
I’m a fractional CMO and brand strategist based in the Okanagan Valley. For more than 25 years, I’ve helped businesses in British Columbia, Alberta and across Canada launch, rebrand and grow with marketing that fits.
Fractional CMO
Okanagan Valley, BC
Who is Jennifer Taylor?
Jennifer Taylor, APR, is a Canadian fractional CMO, brand strategist and accredited public relations practitioner with more than 25 years of experience. She founded TaylorMade Ideas in the Okanagan Valley and works with established businesses across BC, Alberta and Canada.
She has worked with everyone from brand-new startups to $100M+ companies, and she is known for pairing senior strategy with the hands-on work that makes it happen.
APR, Accredited in Public Relations
Bachelor of Applied Arts, Radio and Television Arts, Toronto Metropolitan University
25+ years in marketing, PR, advertising and brand strategy
A career that started in radio, television and publishing
Past Vice-President, Penticton & Wine Country Chamber of Commerce
Member, Summerland Rotary Club
Radio, TV, print, and then everything else.
I started my career in radio, television and publishing, which taught me how media really works from the inside.
From there I moved into public relations, earned my APR designation, and spent years working alongside international PR firms, media outlets and ad agencies. I’ve negotiated sponsorships, planned lawn sign blitzes, pitched news stories and built digital campaigns, so I know how each piece fits together and which ones will actually move the needle.
That mix is why I started TaylorMade Ideas. Too many businesses get marketing sold off the rack: a package, a platform or a template that was never built for them. I would rather measure first, then build a plan that fits the business, the budget and the people behind it.
You work with me directly. I set the strategy, lead the people doing the work, and when a project needs hands-on help, I roll up my sleeves and do it myself.
Three ways to work together.
Fractional CMO
Senior marketing leadership, part time. Think of it as a part-time marketing director who owns the plan, the budget and the results.
Fractional CMO services →Rebranding and brand strategy
A strategy-first rebrand for businesses that have outgrown their name, look or story, from the first branding session through launch and PR.
Rebranding →Brand building
Campaigns that build a name people remember, using Connected TV, PR, sponsorships, out-of-home, search and social.
Marketing services →Rooted in the Okanagan. Working across Canada.
In the Okanagan, I meet with clients in person in Kelowna, West Kelowna, Penticton, Summerland, Peachland, Vernon and the South Okanagan. See how I work with Okanagan businesses.
Across BC and Alberta, I work with businesses in Vancouver and the Lower Mainland, Vancouver Island, Kamloops, Calgary, Edmonton and Red Deer, mostly by video with in-person visits when they make sense.
Across Canada and into the U.S., I work remotely with established businesses and help Canadian brands expand south of the border.
Your questions, answered.
Who is Jennifer Taylor?
Jennifer Taylor, APR, is a Canadian fractional CMO and brand strategist based in the Okanagan Valley, British Columbia. She founded TaylorMade Ideas and has more than 25 years of experience in marketing, public relations and brand strategy, with a background in radio, television and publishing.
What does APR stand for?
APR stands for Accredited in Public Relations. In Canada, the designation is granted by the Canadian Public Relations Society to experienced practitioners who pass a written and oral examination, and it signals a commitment to professional and ethical standards.
Where is TaylorMade Ideas based?
TaylorMade Ideas is based in the Okanagan Valley in British Columbia. I meet in person with businesses in Kelowna, Penticton, Summerland and Vernon, and I work by video with clients across BC, Alberta and the rest of Canada. Learn about working with me in the Okanagan.
How do we get started?
Book a free 60-minute consult or take the three-minute Made-to-Measure Assessment. We will talk about where your business is headed, and I will tell you honestly whether a fractional CMO, a rebrand or a brand-building program makes the most sense.
Let’s tailor a plan for your business.
Book a free 60-minute consult. We will talk about where your business is headed and what kind of marketing leadership would help most. No pressure and no pitch deck.